A business that is not digitally enabled is simply not in the game. Having merely a website isn't enough either. Over the last few years there has been a huge uptake in the number of Australians using online and making transactions - especially with the enormous uptake in broadband access.
Your business may already have a web presence, but is what you have enough? Are you getting enough traffic? Are you missing out on potential revenue streams? What about customer loyalty programmes? Is your site accessible to everyone?
You may have a pretty good sense of what you want your website to achieve - that's great. But if your site is simply a brochure for your business you are not harnessing the potential of Digital. You may have overlooked other digital platforms such as mobile or social media applications.
Frequency Consulting's director of strategy - Michael Breen - can assist you in achieving an effective digital presence along with a much higher return on investment than you are right now for a lot less than you think you might need to invest.
We are located in Sydney NSW Australia and provide a personalised service to you rather than some faceless Internet form or phone call because we want you to know we will be there for you when you need us to be.
Here's how the relationship starts
Initial meeting
This is the 'no obligation' face to face conversation we have to talk about your business and expectations. We want to know anything and everything about what you do so we can advise you on the best web based solution unique to your business. By understanding how your business operates Frequency Consulting can help you not only harness your stengths but neutralise your weaknesses, and apply that philosophy to the web. This meeting is also the opportunity to decide if we can work together. If we think we can, it's on to the next step...
The brief
The brief stage is a collaboration between both parties - a written document detailing your website requirements based on both our initial meeting and your budget. It's crucial we get this right because if it's not on the brief it doesn't go online. Both parties will agree and sign off on the brief before anything else happens.
Architecture
Once the brief is signed off we move into the 1st stage of production - architecture. It's here that we draw up the plans for your site, which are referred to as "wire frames". A wire frame is a skeleton of your site (without the bells and whistles - we'll add all that later), which will ultimately take the form of a template for each page we will publish.
These visual representations will show you how and where content fits best on the site. We also take care to ensure your site is compliant in terms of usability and accessibility web standards. Again, your sign off on these wire frames is required before proceeding any further.
Web design
Here's where the colour comes in, and the personality of your site begins to take shape. Our highly respected designers will provide you with PDF mock ups of how the site will look and feel - with a couple of options for you to choose from. If you need a new logo we can help you out with that too.
Web development
This is where the techy comes in to bring your site to life - the actual build. Web developers are very analytical creatures and will build the site based on the specifications provided to them. You won't need to have much to do with this process. You can just sit back and leave it all to us. The developer will also ensure your site is listed on search engines like Google so you site will be found.
Once satisfied that the site is ready we get you invloved in the next step...
UAT (User Acceptance Testing)
This is where you test drive the site and make sure all the cylinders are firing correctly. At this stage it's a great idea to get some of your best customers involved. Usually taking only an hour or two, this testing is done in a development environment over the Internet as the final quality control test.
Launch
This is the exciting bit! Once we're all satisfied the site is ready the developer flicks the switch. In no time your site is live on the Internet and accessible to everyone.
Your business is now in the digital age!
Post launch
OK, your site may now be live but now is the time to get your marketing plan right - we can help you with that too. In fact, there's a whole heap that Frequency Consulting can do to help grow your web business but there are mandatories we will make sure you're sorted out with...
Web Measurement
Web stats and analytics software so you know how many people are visiting your site - for how long and how often
SEO (Search Engine Optimisation)
How does your site attain a higher ranking in search engines like Google?
It's a lot more than just keywords
SEM (Search Engine Marketing)
Do you need to pay to be on search engines?
What keywords and phrases should you use
Strategic Positioning
Everything you do on your site must satisfy that age old customer question...
What's in it for your business?
Frequency Consulting can help you articulate that and increase the performance of your website immediately!
Contact us for a no obligation consultation and find out more. |
