Publishing

Frequency Consulting caters to digital publishers in high volume advertising environments to develop more effective Internet sales strategy. The focus is on creating highly engaging web environments, and commercialisation.

Over the last five years, every major online publisher in the Australian market has switched its focus to to more effective monetisation of their brands. Of course it’s always going to be a numbers game, but in this era of digital commercialisation it’s conversion rate and cost per sale that really counts at the end of the day. having first hand knowledge and experience in arguably the biggest publishing house in the country, Frequency Consulting is well equipped to advise your business on effective sales strategy.

We can help you improve:

• Sales arguments that satisy the needs of both agency and client
• The quality of proposals in response to client/agency briefs
• The quality of pro-active sales solutions
• The capacity to develop effective cross platform solutions
• Knowledge of the market – including your competitiors!
• Packaging up your inventory
• Rate cards, price position and page yield

Your closure rates, page yield and trade position will markedly improve when you engage our services