Publishing

Strategic ideas, tactical execution, bottom line focus

Frequency Consulting caters to digital publishers in high volume advertising environments to develop more effective Internet sales strategy. The focus is on creating highly engaging environments and achieving sales budgets.

Digital Media Sales Strategy
Within the last two years, every major online publisher in the Australian market has turned its focus to sales strategy. Of course it's always going to be a numbers game, but in this era of digital commercialisation it's conversion rate and cost per sale that really counts at the end of the day. having first hand knowledge and experience in arguably the biggest publishing house in the country, Frequency Consulting is well equipped to advise your business on sales strategy.

We can help you improve:

Sales arguments that satisy the needs of both agency and client

The quality of proposals in response to client/agency briefs

The quality of pro-active sales solutions

The capacity to develop effective cross platform solutions

Knowledge of the market - including your competitiors!

Packaging of your inventory

Your abiltiy to manage inventory effectively

Rate cards, price position and page yield

Your closure rates, page yield and trade position will markedly improve when you engage our services so make contact now to find out how

Michael Breen is also the publisher of Karmic Ecology - a destination exploring the theme of balance. Keep your eye on it because we think it's going to be big!